![Black and white image with woman stood between two horses holding the bridle dressed in trilby hat and long houndstooth coat](http://www.hollandcooper.com/cdn/shop/files/Brand_11_-_Mobile_{width}x.jpg?v=1653480928)
![Black and white image with woman stood between two horses holding the bridle dressed in trilby hat and long houndstooth coat](http://www.hollandcooper.com/cdn/shop/files/custom_resized_2_3fae38a2-48dc-4ee2-98dc-602b96075c39_{width}x.jpg?v=1653475119)
My Thoughts
“I wanted to harness a style that lasts forever; the investment piece. This is not a trend it’s a way of life.”
“I have no interest in chasing fashion, what I am interested in is creating beautiful timeless clothes for women that can be worn in every aspect of life.”
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, sat looking at magazines dressed in black and white houndstooth womens blazer and trousers](http://www.hollandcooper.com/cdn/shop/files/2019-11-11_-_HELLO_Magazine_-_BTS_-_Jade_and_Julian_-14_4_5e04fec2-1ed2-45b3-8142-e9ce5f1abdee_{width}x.jpg?v=1653476280)
![Black and white image of a flat lay of two layered Holland Cooper shirts, focus on HC embroidery](http://www.hollandcooper.com/cdn/shop/files/Lizzie_Photo_8_d2ee8d96-664b-45fc-bcb0-84f4b94eebb0_{width}x.jpg?v=1653476304)
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, sat looking at sketches of wellingtons dressed in cable knit jumper holding pen and womens black croc wellington](http://www.hollandcooper.com/cdn/shop/files/Jade_bb3c6ef6-14f1-48fe-9df2-f7e34fb2159a_{width}x.png?v=1653476384)
![Jade Holland Cooper, owner of Holland Cooper, stood in Holland Cooper Trench Coat in a green tweed with high roll neck camel cable knit jumper and brown and orange scarf blowing in the wind](http://www.hollandcooper.com/cdn/shop/files/2021-06-03_Jade_Tattler_Country4576_banner_e736a584-91a3-460e-bcde-dc344b153e74_{width}x.jpg?v=1653476511)
![Jade Holland Cooper, owner of Holland Cooper, stood in Holland Cooper Trench Coat in a green tweed with high roll neck camel cable knit jumper and brown and orange scarf blowing in the wind](http://www.hollandcooper.com/cdn/shop/files/2021-06-03_Jade_Tattler_Country4576_banner_e736a584-91a3-460e-bcde-dc344b153e74_{width}x.jpg?v=1653476511)
![Design instruments on table in black and white image](http://www.hollandcooper.com/cdn/shop/files/our-brand-4_d3fb94c0-da43-4928-9426-b8f4c8bfcfa0_{width}x.jpg?v=1653477502)
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, stood looking at designs with tape measure around neck](http://www.hollandcooper.com/cdn/shop/files/our-brand-4b_2e0da43f-5516-46cb-9ccb-efa45d71c94e_{width}x.jpg?v=1653477505)
![Design instruments on table in black and white image](http://www.hollandcooper.com/cdn/shop/files/our-brand-4_d3fb94c0-da43-4928-9426-b8f4c8bfcfa0_{width}x.jpg?v=1653477502)
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, stood looking at designs with tape measure around neck](http://www.hollandcooper.com/cdn/shop/files/our-brand-4b_2e0da43f-5516-46cb-9ccb-efa45d71c94e_{width}x.jpg?v=1653477505)
the design process
Heritage Design
“The discovery and love of heritage fabrics is imbedded deeply within me. Holland Cooper is a manifestation of my vision to curate pieces that every woman can see in her wardrobe. I do not just design for a season, I do not design for a trend, I design for a purpose and often this translates into trans-seasonal collections that cannot be defined by the weather or season but the lifestyle she is living.”
“Clothes should not just be worn, they should be lived in”
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, stood looking into shoot screen](http://www.hollandcooper.com/cdn/shop/files/our-brand_5_{width}x.jpg?v=1653477777)
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, stood in studio in a relaxed fit shirt and high waisted peg trousers](http://www.hollandcooper.com/cdn/shop/files/our_brand_14_{width}x.jpg?v=1653477806)
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, stood looking into shoot screen](http://www.hollandcooper.com/cdn/shop/files/our-brand_5_{width}x.jpg?v=1653477777)
![Black and white image of Jade Holland Cooper, owner of Holland Cooper, stood in studio in a relaxed fit shirt and high waisted peg trousers](http://www.hollandcooper.com/cdn/shop/files/our_brand_14_{width}x.jpg?v=1653477806)
the design process
Longevity
“Holland Cooper is a way of life. Our collections exude luxury and sensibility, we design pieces that will fit into her lifestyle and stay with her for years to come. I have set out to empower women through beautiful clothes, allowing and facilitating inner strength and power. I believe, if you look good, you feel good. ”
![Black and white image of Holland Cooper owner, Jade Holland Cooper wearing baker boy cap, tweed coat, roll neck cable knit jumper, skinny jeans and sherpa lined wellingtons](http://www.hollandcooper.com/cdn/shop/files/our_brand_6_{width}x.jpg?v=1653477936)
![Jade Holland Cooper, owner of Holland Cooper wearing trilby hat, tweed trench coat with leather dog lead around neck holding miniature dachshund](http://www.hollandcooper.com/cdn/shop/files/our_brand_15_{width}x.jpg?v=1653477977)
![Black and white image of Holland Cooper owner, Jade Holland Cooper wearing baker boy cap, tweed coat, roll neck cable knit jumper, skinny jeans and sherpa lined wellingtons](http://www.hollandcooper.com/cdn/shop/files/our_brand_6_{width}x.jpg?v=1653477936)
![Jade Holland Cooper, owner of Holland Cooper wearing trilby hat, tweed trench coat with leather dog lead around neck holding miniature dachshund](http://www.hollandcooper.com/cdn/shop/files/our_brand_15_{width}x.jpg?v=1653477977)
My Dream of
Country Chic
“My innate love of the countryside, the great outdoors and chic individual style is woven throughout my collections. I make sure that I am curating and crafting luxury, intertwined with functionality. Why can a product with a purpose not look good whilst performing?”
My Muse
“I am my customer and in many ways, I am designing for myself and the women I surround myself with. They are my muses.”
![Black and White Image of Jade Holland Cooper and Miranda Holland nee Cooper walking side by side wearing houndstooth trench coats](http://www.hollandcooper.com/cdn/shop/files/our_brand_16_{width}x.jpg?v=1653478102)
![Black and White Image of Jade Holland Cooper and Miranda Holland nee Cooper walking side by side wearing houndstooth trench coats](http://www.hollandcooper.com/cdn/shop/files/our_brand_16_{width}x.jpg?v=1653478102)
![Black and White image of Jade Holland Cooper holds tartan sample against tartan womens blazer on mannequin](http://www.hollandcooper.com/cdn/shop/files/our_brand_7_{width}x.jpg?v=1653478203)
![](http://www.hollandcooper.com/cdn/shopifycloud/shopify/assets/no-image-50-3d8cc48bd078edcd544c8d60f929ed2d8800a3fc52e0f602e84b1767e392bfcd_{width}x.gif)
![Black and White image of Jade Holland Cooper holds tartan sample against tartan womens blazer on mannequin](http://www.hollandcooper.com/cdn/shop/files/our_brand_7_{width}x.jpg?v=1653478203)
![](http://www.hollandcooper.com/cdn/shopifycloud/shopify/assets/no-image-50-3d8cc48bd078edcd544c8d60f929ed2d8800a3fc52e0f602e84b1767e392bfcd_{width}x.gif)
Tailoring
The Old School Way
“I started with tailoring made in England, using heritage methods. I have always obsessed over cut and fit ever since I can remember - there is nothing quite like the look of the perfectly cut coat. This love and adoration of true tailoring as an art form runs throughout all of my tweed pieces. I wanted to breathe love and life into heritage fabrics, transforming them with sharp cuts and bold trims…”
![Illustration of model wearing black and white houndstooth womens trench coat, jumper, shorts and over the knee black boots](http://www.hollandcooper.com/cdn/shop/files/our_brand_8_{width}x.jpg?v=1653478277)
![Black and White image of women wearing tribly hat, houndstooth coat carrying black bag](http://www.hollandcooper.com/cdn/shop/files/our_brand_9_{width}x.jpg?v=1653478294)
![Illustration of model wearing black and white houndstooth womens trench coat, jumper, shorts and over the knee black boots](http://www.hollandcooper.com/cdn/shop/files/our_brand_8_{width}x.jpg?v=1653478277)
![Black and White image of women wearing tribly hat, houndstooth coat carrying black bag](http://www.hollandcooper.com/cdn/shop/files/our_brand_9_{width}x.jpg?v=1653478294)
tailoring
The Power of Quality
“These beautiful fabrics were and still are the foundation & beating heart of who we are as a brand & where we started. When you put one of our coats on, I want you to feel emboldened, strong, fabulous, I believe clothes can do this to you. They certainly do for me.
Throughout our growth, I have continued to keep our tweed tailoring, hand cut & British Made.”
The Horse
“My passion for horses has been with me for as long as I can remember. This has translated through my work in so many ways. I have a huge amount to thank horses for, I believe in many ways they have shaped me as a person.”
![Black and white image of white horse held by the bridle by Jade Holland Cooper, owner of Holland Cooper wearing the team jacket with base layer](http://www.hollandcooper.com/cdn/shop/files/our-brand-12_7039eefd-b63a-4075-bb3f-0ddaf1e421a2_{width}x.jpg?v=1653478388)
![Black and white image of white horse held by the bridle by Jade Holland Cooper, owner of Holland Cooper wearing the team jacket with base layer](http://www.hollandcooper.com/cdn/shop/files/our-brand-12_7039eefd-b63a-4075-bb3f-0ddaf1e421a2_{width}x.jpg?v=1653478388)